A new company in the emerging category of eldercare consulting, Seniorlink had no brand awareness and a limited marketing budget. Marketing to baby boomers responsible for making care decisions for their elderly parents, VOX developed programs to build brand awareness and lead generation including print, TV sponsorships, outdoor, and radio. Not only was this successful with our consumer target, the campaign also attracted the attention of Blue Cross and John Hancock, who ultimately made Seniorlink benefits available to their customers and employees. Sometimes, from little ad campaigns large oaks grow.